Vol. 8, Issue 11, Part B (2022)

Abstract
The hotel business is a dynamic one. Traveling to distant locations still causes people discomfort. Hoteliers are eager to research new travel trends and behaviors that have emerged because of the low level of travel confidence. It is crucial that hoteliers roll up their sleeves and adapt to the new changes despite the ambiguity. Given the strong recovery plan, the moment is now ripe to capitalize more on the local tourism industry. In addition to securing business, bringing in local visitors can enable the hotel to generate enough cash flow to pay off mortgages and rehire furloughed workers. Hotels could now advertise the idea of staycations to attract more locals to the venue for a good time. Taking advantage of local travelers provides a consistent source of income even when business is slow in other regions of the country or the world.