Vol. 9, Issue 6, Part F (2023)

Abstract
Green banking, also known as sustainable banking refers to the practice of financial institutions offering environmentally-friendly products and services that promote sustainability and reduce negative impacts on the environment. The purpose of the present study is to analyze the factors motivating the customers to use green banking products and services. The researcher has adopted descriptive research design for the present research. Sample size of 385 respondents is selected considering the efforts possible to make by researcher during the stipulated period of research. The researcher has considered the following factors which motivate or influence the customers to use green banking products and services: Time Saving, Convenience, Cost Effectiveness, Effective Accessibility, and Environment Friendly Practices.