Vol. 9, Issue 7, Part A (2023)

Our mental, physical, psychological, emotional well-being depends on how food we eat is grown – organically or conventionally. The eco-friendly farming practices affect plants, animals and humans equally, positively and climactically. Organic food production has several potential benefits for human health. Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise standards and certified as “Organic” by a certification body. Organic food is universally accepted as safest for consumption due to its eco-friendly farming methods and nutritive values, which makes it more edible and nature fresh. By organic farming, organic food is produced. Organic farming was actually initiated as an answer to the environmental sufferings caused by the use of chemical pesticides and synthetic fertilisers. This study aims at studying the market availability of organic food in the category of cereals, millets and Pulses in Patna Sadar. For the purpose of this study, 60 shops (30 supermarket and 30 kirana store) from the six circles of Patna Sadar have been selected. In Patna, selling of organic food is increasing and so are its consumers. The organic food market in India is a niche market, with the market expected to see wider penetration in the coming years. Owing to the growing incidences of food adulteration, the demand for organic food is anticipated to rise in the coming years. The growing level of health consciousness in the country is a key factor driving the demand for organic food.