Vol. 9, Issue 7, Part E (2023)

Abstract
Market-led solutions have been advocated as a solution to the myriad of problems that smallholders face. This paper discussed Public-Private Partnership (PPP), Market for Poor (M4P) and Public-Private- Producer Partnership (4P) models. Though all the three named models have advantages, they however, do not adequately address the need and expectation of the producers. Hence, 4P+ model (producer-private-public partnership) is proposed where the producer organization is the main driver. The steps for operationalization of 4P+ model is also illustrated. A major challenge for 4P+ is the lack of robust producer led organizations.