Vol. 9, Issue 10, Part D (2023)

Abstract
Online shopping is the process of buying goods and services from merchants who sell on internet. Shopper can visit web store from the comfort of their homes and shop as they sit in front of computer. Online shopping offers lots of tangible advantages to buyers. The whole concept of online shopping has altered in terms of consumer’s purchasing or buying behavior. Every concept /idea/ technology does have advantages as well as limitations but much of the research relating to online shopping has been concentrating on revealing out the advantages of concept in all possible dimensions without giving attention to the other side of the coin i.e. its limitation / barriers / constraints or even its disadvantages. Thus it is in this context, a study was conducted in the state capital of Odisha, Bhubaneswar city with an objective to identify the barriers in online shopping. An exploratory as well as descriptive research design was followed by selecting 103 nos. of respondent consumers from banking as well as other financial institutions by following random sampling technique. Data were collected with the help of specifically developed interview schedule by the researcher, which was administered after pre-testing the same with 10% of the sample respondents and analysed with the help of frequency, percentage and mean and rank order. The barriers of online shopping as identified through this study are in order of Risk in credit card transaction followed by lack of skill in using internet, low level of trustworthiness of online store, problems relating claim and warranty issue, nonperformance of the product as expected, risk of not getting what paid for, value added tax and finally slow in delivery of the product.