Vol. 9, Issue 11, Part B (2023)

Abstract
As the clients expect from their agencies, the agencies too expect different needs from their clients. This helps the agency to make an innovative and creative ad-campaign for their client’s product / service. Generally, agencies expect more freedom in creative work, because the creative work is the best one that the agency is capable of doing. But above all what agencies really want is respect from their clients with the acknowledgement that their role is just as vital.