Vol. 9, Issue 12, Part C (2023)

Communication has been seen by a large number of development planners as a panacea for solving major social ills and problems. Apart from development, the introduction of communication in the educational process for open and distance learning is seen as step towards improving the quality of education and bridging the social and educational gap. However, experience indicates that those rich who could afford to have access to private resources have hogged the advantage whether development or education. In this respect it seems that communication technology has, in no way has helped the poor for improving their socio- economic condition. Primarily the responsibility of rural development remained with the government. In the pre-economic liberalization period, i.e. before 1992 broadcast media were used to reach the large rural population or target groups for the rural development projects. In the post economic liberalization period, rural development projects added information and communication technology (ICT) to provide individual need based information in broad development areas through Internet.