Vol. 10, Issue 2, Part C (2024)

India is the second most populous country in the world, with a population of 1.2 billion. There is a significant opportunity for the venture market in India to accommodate this large population. According to the latest Asia Pacific Human Development Report, India is now facing a severe shortage of job opportunities, a rise in unemployment among young graduates, and this situation is expected to persist for the next 35 years.

Start-ups are characterized by their contemporary approach to development, evaluation, and research within the specific market niche. This paper will examine a range of government policies, programs, schemes, the startup life cycle, as well as financial and operational strategies pertaining to start-ups. The startup industry is now experiencing significant growth and is a topic of great interest among individuals. Based on statistics from the Labour Ministry, around 1 million individuals join the workforce in India on a monthly basis. In order to address the limited availability of venture capital, our esteemed Prime Minister introduced the initiative "Start Up India, Stand Up India" on August 15, 2015. This initiative aims to encourage bank financing for startups and provide incentives to foster entrepreneurship and the formation of new ventures. This research study has conducted a comprehensive literature review to evaluate the challenges, prospects, and finance resources associated with the subject matter. The secondary data was collected from a variety of sources, including websites, journals, and newspaper articles.