Vol. 10, Issue 3, Part B (2024)

The research paper explores the historical significance of khadi, how it holds the attention and a distinctive place as a symbol of India’s struggle. The current paper delves with the revival of adaptability of khadi according to fashion trends and its Global influence. Khadi the hand spun and hand-woven fabric got its demarcation as the fabric of patriotic struggle during freedom. This fabric has adapted with the changing needs over a period. It holds the national significance of being ‘fabric of Freedom’. The versatile properties of khadi being so comfortable, elegant, eco-friendly, skin friendly makes it unique. This fabric is fashionable, has special comfort properties and good absorbency. Government of India along with KVIC has taken initiatives to promote khadi and revive timeless beauty of this unique fabric. Khadi stands for self-sustainability and providing job opportunities to the rural areas. The paper throws light on the current innovations incorporated for the promotion of the fabric. Various efforts that have been taken to promote khadi through promotions and marketing strategy by various designers and institutions. In khadi innovation, tradition and science are woven together. Today Khadi stands for Nation, as passion, for fashion and had countered a huge transformation over decades.