Vol. 10, Issue 5, Part C (2024)

Stock markets play a pivotal role in the global economic landscape. Currently, the stock market is used to assess the economic progress of any nation. The Indian stock market is one of the expanding markets worldwide. Retail investors, also known as individual investors, are those who spend their money in trading securities with the goal of maximizing their investment's value rather than opting for low-interest options. The research examines the investing behaviour of individual investors in the stock market to see whether three independent factors - Demographic Factors, Awareness, and Perceived Risk Attitude - have any influence on the dependent variable of investing Behaviour.

The data were collected from 300 retail investors located in the Hyderabad area of Telangana. The researcher conducted a cross-sectional investigation in this research. A deductive strategy was used, beginning with the theoretical framework and progressing to the formulation of research propositions. Data was then collected based on these projected propositions in order to derive conclusions. The researcher has produced a comprehensive questionnaire by referring to relevant studies. The questionnaire is structured in a way that allows for obtaining the ongoing experiences of retail investors in Hyderabad.