Vol. 5, Issue 6, Part A (2019)

Abstract
Demonstrations have been used for many years to influence the buying behaviors of the consumers. Demonstrations are helpful in creating the awareness among youth customers of a given products; This particular research was conducted on the 50 young male or female who use different brands of products to check the influence of demonstration on their buying behavior while creating the awareness and building the perceptions. Descriptive statistics were used to identify the relationship between these variables. The results revealed provide the new way to entrepreneurs and marketing managers to devise suitable strategy for the marketing of their products. These results show that demonstrations are very useful in influencing the buying behavior among the youth. Both of these variables such as consumer awareness due to demonstration effect and consumer perceptions will motivate the consumer to buy a certain product, as there is a positive relationship present in between them.