Vol. 3, Issue 12, Part I (2017)

Abstract
The purpose of this study is to conduct empirical study on the function of social media in consumer decision-making processes. Customer emotions about items and administrations are now becoming more influenced by outsiders in advanced spaces, which has an effect on conclusions in the unconnected environment. Because marketers have no influence over the content, timing, or frequency of online dialogues among customers, web-based social networking has engaged them. According to the findings, social media use increases customer happiness through the phases of information search and alternative assessment, with satisfaction increasing as the consumer progresses through the process to the final buy decision and post-purchase review.